Name badges for events: size, content and printing

What to put on the badge

• First name. The largest text on the badge. It should be readable from 2 metres.
• Last name. Smaller, under the first name.
• Company. At networking events this is the second most important line.
• Job title. Only if networking needs it. Shorten long titles in the registration form.
• Category. Speaker, partner, press, VIP. A coloured band at the bottom works best.
• QR code. Another attendee scans it and gets the contact. It is the simplest way to start networking.

What size

Conferences mostly use A6 (105 × 148 mm). It is large enough for the name and logos, and still light on a lanyard.

We print a double-sided folded badge: one long card prints and folds into an A6 badge with information on both sides. When the badge flips on the lanyard, the name is still visible.

Design that works

• Light background. Dark text on a light background is easier to read and uses less ink.
• One typeface, two sizes. The name, and everything else. You do not need more.
• Partner logos at the bottom. Not above the name.
• Colours by category. Security and volunteers only need to glance at the colour.
• No small details at the edges. The badge is folded and the edges wear.

Print in advance or on arrival

Printing in advance only makes sense for a small group, for example VIPs or speakers you hand badges to in person.

Holders and lanyards

Choose a lanyard with a carabiner hook, not a clip. A hook does not tear the badge. If lanyards carry a partner logo, order them at least 3 weeks before the event.

Checklist

• Layout approved with real long names and job titles.
• Category colours agreed with security.
• QR code tested with a phone on a printed badge.
• A spare box of badges and ink on site.